FUSION : AIR

TYPE
Visual Identity
CLIENT
Qolony
YEAR
2022
LOCATION
Bucharest

“Unexpected (RE)solutions” highlights the work processes underpinning artistic and scientific creativity, revealing the methods employed in both studio and laboratory practices. Ideas, their formation, and representation are shaped by practices that may be repetitive or spontaneous but are never arbitrary. In science, the process provides structure, focusing on problem-solving with well-defined objectives, clear stages of observation and experiment, and deductive and inductive reasoning leading to hypotheses and theories. The artistic process, conversely, is often seen as demystifying the creative act or as a creative act in itself, without a clear end goal.

The Fusion AIR residency encouraged artists and researchers to explore the connection between their working process and the production of ideas and artworks, navigating their own approaches in search of creative breakthroughs. The resulting artworks merged imagination with technique and technology, making visible unexpected transitions between reality and fiction. Speculative approaches brought the rigor and aesthetics of scientific images closer to the public, showcasing the joy of experimentation shared by artists and researchers alike.

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| Photography Adrian Mihaiu