UNCANNY ORDER

TYPE
Visual Identity
CLIENT
Qolony
YEAR
2023
LOCATION
Bucharest

A peculiar order spontaneously unfolding, termed synchronicity, serves as the central theme of the Uncanny Order project. Whether it’ s insects moving together, atoms emitting light at the same rate, or even our own heart cells pulsing in unison, nature seems to have a knack for creating this order.

Chaos theory, a branch of research in dynamic systems, helps us understand these natural patterns. Despite the common perception that chaos is purely random, it follows strict mathematical rules derived from equations. The team uses mathematical models to create installations, guiding the audience to interact with electronic devices and explore scenarios of synchrony. By engaging with these installations, the audience actively influences the artwork, leading to unexpected and unpredictable outcomes. The Uncanny Order project invites people to appreciate and participate in the mesmerizing dance of order and chaos in the natural world.

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| Sometimes Times typeface by BoulevardLAB

| Photography Adrian Mihaiu